An Interview With An Entrepreneur - 1356 Words

An interview with an Entrepreneur: In this report, an interview is conducted with Jane Lu the Founder of the company Showpo. This company is an online female fashion store, which was launched in 2010. Founder of the company is interviewed on her experiences and the steps she has taken in order to enhance the business of the company. Since its inception, the company has made excellent growth. Interviewer: What was it that made you start this venture? Jane Lu: Interesting question. Well the main reason behind was to provide the uniqueness and individuality to every woman. You know every woman wants to dress up well and look beautiful. So I had a dream to start up an exclusive store for women and finally I have done with it. Interviewer: Tell me something about your past i.e. about friends and family. Jane Lu: Well honestly speaking my family and friends have been very supportive throughout. They suggested me various ways I can take to flourish my business. Indeed, their regular support was a blessing for me. They have given the initial capital for my business. My family is involved in a small retail business but my passion is for the online store as you can see. Interviewer: Who influenced you while growing up to start this business? Jane Lu: Well from my childhood I really love fashionable clothes. I remember my dresses were hand made by my grandma. She used to make clothes according to new trends in fashion. She indeed inspired me much towards fashion industry.Show MoreRelatedInterview With An Entrepreneur Interview2328 Words   |  10 PagesEntrepreneur Interview Name of the student: Name of the university: Author’s Note:â€Æ' Table of Contents An interview with an Entrepreneur: 3 Report: 7 â€Æ' An interview with an Entrepreneur: In this report, an interview is conducted with the Founder, Jane Lu of the company Showpo. This online female fashion store, which was launched in 2010. Founder of the company is interrogated on her experiences and steps that she has taken in order to escalate business of the company. The startup company hasRead MoreA Interview With The Entrepreneur1386 Words   |  6 Pages Report: From the meeting with the entrepreneur Jane Lu, I found that being an entrepreneur is not an easy task. The person has to face a lot of toil and hardship. Within an entrepreneur, there is a need of perseverance, confidence, passion and communication skills in order to achieve the goal. This holds true for a small business like a departmental store. In my opinion, an entrepreneur is a risk taker, as he knows despite receiving no as the reply to some questions he has to encounter certainRead MoreEntrepreneur Interview1887 Words   |  8 Pagesalways an opportunity in entrepreneurship in life if there is a will to take the risk and motivated to do so. Entrepreneurship roots from the word entrepreneur, which according to www.wikipedia.com, it can be defined as one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods. Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibilityRead MoreInterview an Entrepreneur1429 Words   |  6 Pagesâ€Å"An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.† (Roy Ash) Thirty-two years ago, Steve Celar embarked on the journey of starting up his first business. After many years of struggle and hard work, his business has expanded into different areas other than what he had originally intended, all of those businesses are centered on cars but mainly, Hot Rods. Steve is the founder and sole-proprietor of Kalamity Kars, and Kalamity Krash RepairRead MoreNotes of an Interview with an Entrepreneur958 Words   |  4 PagesInterview Entrepreneur The type and nature of the business (products / services offered) and the scope of the business (whether it is local in nature, national, or international in scope) The nature of the business is retail electronics. A few of the most notable products that are sold include: computers, MP 3 players, i pods / pads / phones, cell phones, televisions and parts. The business is a national franchise that is taking more of a local focus. Why the person decided to go into businessRead MoreEssay On Entrepreneur Interview1060 Words   |  5 PagesStephen Davis BUSM 4001 I had the fortunate and lucky experience of discussing with a young entrepreneur out of Boulder for my midterm paper. Kyle Panis is a twenty-year-old media content creator and photographer. Originally I was going to meet with a young micro brew master for local brewery, but was unsuccessful in meeting with him due to scheduling conflicts. I was happy to learn about Kyle Panis, because he is very young but very experienced with his startups. Kyle originally grew in DenverRead MoreEntrepreneur Paper Interview1904 Words   |  8 PagesPanino Restaurant The entrepreneur that I interviewed was Lydia Patterson. In 1989, Lydia and her husband, Lou, decided to start planning to open up a new Italian restaurant in Virginia. The restaurant industry, especially in the Washington DC area is very competitive. It is highly competitive with respect to price, value and promotions, service, location, and food quality.   There are a substantial number of restaurant operations that compete for customer traffic, some of which have significantlyRead MoreInterview With Entrepreneur Ryan Peel Essay1296 Words   |  6 PagesIn this paper, I will write the results from my interview with entrepreneur Ryan Peel, owner of Vergennes Broadband. I will also write what I learned from the experience. Personal Background Ryan grew up in the Lowell MI area in Vergennes Township. He graduated from Lowell H.S. in 1992. He then went on to college at Aquinas where he received a degree in Computer Information Systems. He describe himself as always being driven to succeed in whatever he is doing. He has always been able to pick upRead MoreEntrepreneur Interview : An Intriguing Limousine Driver1289 Words   |  6 PagesEntrepreneur Interview: An intriguing limousine driver, Eli Xhemajli, has conveyed happiness to his customers by his driving and serving for a long time. In this Entrepreneur Interview project, I could be successful to interview to Eli Xhemajli, who is one of the owners and drivers of a small business, which is called A Stars Limo. Through the interview about the introducing his business, starting the business, running the business, marketing the business, and being an entrepreneur, I could learnRead MoreA Interview About The Word Entrepreneur Means1825 Words   |  8 PagesMany ideas come to mind when asked what the word entrepreneur means. It is someone who organizes and creates their own business; an employer of productive labor. Really, it is so much more than that. It is an all consuming task that is risky. What its mantra should be is the phrase go big or go home. I discovered this notion while venturing out to New York City to interview Megan Cariola, owner of a local, organic shop located nearby t he South Street Seaport. I wanted to get the complete experience

Computer and Internet Terms in Spanish

If you travel to a country where Spanish is spoken, chances are that sooner or later youll find yourself using a computer. For English speakers, the Spanish of computers and the internet can be surprisingly easy—in areas of technology, many Spanish terms were adopted from English, and many English words in the sciences come to us via Latin or Greek, which are also the sources of Spanish words. Even so, Spanish vocabulary related to computers and the internet remains in a state of flux; some purists have objected to the direct import of English words. Because of this, for example, a computer mouse will sometimes be referred to simply as a mouse (pronounced as maus), but the word ratà ³n is used as well. And some words are used in different ways by different people and publications; for example, youll see references both to la internet (because the word for network, red, is feminine) and el internet (because new words in the language typically are masculine by default). These variations should be kept in mind if using the following list of computer and internet terms. Although the terms given here are all used by Spanish speakers somewhere, word choice may depend on the region and preference of the individual speaker. In some cases, there may also be other spellings or alternative terms that arent listed here. In most cases, imported English words related to technology tend to keep the English pronunciation or something approximating it. Computer Terms in Spanish: A–L address (in email or on a website): la direccià ³napp: la  app (the word is feminine), la aplicacià ³nat symbol (): la arrobabackslash (\): la barra invertida, la barra inversa, la contrabarrabackup: la copia de seguridad (verb, hacer una copia/archivo de seguridad)bandwidth: la amplitud de bandabattery: la pilabookmark: el favorito, el marcador, el marcapà ¡ginasboot (verb):  iniciar,  prender, encenderbrowser: el navegador (web), el browserbug: el fallo, el error, el bugbutton (as on a mouse): el botà ³nbyte, kilobyte, megabyte: byte, kilobyte, megabytecable: el cablecache:  el cachà ©, la memoria cachecard: la tarjetaCD-ROM: CD-ROMclick (noun): el clicclick (verb): hacer clic, cliquear, presionar, pulsarcomputer: la computadora (sometimes el computador), el ordenadorcookie (used in browsers):  la cookiecrash (verb):  colgarse, bloquearsecursor: el cursorcut and paste: cortar y pegardata: los datosdesktop (of a computer screen): el escritorio, la pantalladigital: d igitaldomain: el dominiodot (in internet addresses): el puntodownload: descargardriver: el controlador de dispositivo, el driveremail (noun): el correo electrà ³nico, el email (plural los emails)email (verb):  enviar correo electrà ³nico, enviar por correo electrà ³nico, emailearerase, delete: borrarfile: el archivofirewall:  el contrafuegos, el firewallflash memory: la memoria flashfolder: la carpetafrequently asked questions, FAQ: las preguntas mà ¡s frecuentes, las preguntas de uso frecuente, las preguntas (mà ¡s) comunes, las FAQ, las PUFGoogle (as a verb):  googlearhard drive: el disco durohertz, megahertz, gigahertz: hertz, megahertz, gigahertzhigh resolution: resolucià ³n alta, definicià ³n altahome page: la pà ¡gina inicial, la pà ¡gina principal, la portadaicon: el iconoinstall: instalarinternet: la internet, el internet, la Redkey (of a keyboard): la teclakeyboard: el tecladokeyword: la palabra clavelaptop (computer): el plegable, la computadora portà ¡til, el ordenador portà ¡tilLCD: LCDlink: el enlace, la conexià ³n, el và ­nculo Computer Terms in Spanish: M–Z memory: la memoriamenu: el menà ºmessage: el mensajemodem: el mà ³demmouse: el ratà ³n, el mousemultitasking: la multitareanetwork: la redopen-source:  de cà ³digo abiertooperating system: el sistema operativo, el cà ³digo operacionalpassword: la contraseà ±aprint (verb): imprimirprinter: la impresoraprivacy; privacy policy:  la privacidad; la polà ­tica de privacidad, la pà ³liza de privacidadprocessor: el procesadorprogram: el programa (verb, programar)RAM: la RAM, la memoria RAMsave (a file or document): guardarscreen: la pantallascreensaver: el salvapantallassearch engine: el buscador, el servidor de bà ºsquedaserver: el servidorslash (/): la barra, la barra oblicuasoftware: el softwaresmartphone:  el telà ©fono inteligente, el smartphonespam: el correo basura, el spamstreaming: streamingtab (in a browser):  la pestaà ±aterms and conditions:  los tà ©rminos y condicionestoolbar: la barra de herramientasUSB, USB port: USB, puerto USBvideo: el videovirus: el v irusweb page: la pà ¡gina web (plural las pà ¡ginas web)website: el web (plural los webs), el sitio web (plural los sitios web)WiFi:  el wifiwindow: la ventanawireless: inalà ¡mbrico

The Death Penalty And Capital Punishment - 931 Words

In Ancient Greece, about 621 BC, the first Athenian legal system was first written down (Robert). The death penalty was applied for a particularly wide range of crimes. The Romans also used death penalty for a wide range of offenses. Historically, the death sentence was often handled with torture, and executions, except that it was done in public. In this century, the death penalty, execution or capital punishment, whatever you’d like to refer it as, is the result for committing capital crimes or capital offences and it is not in public. The death penalty has been practiced by most societies in the past, as a punishment for criminals, and political or religious dissidents. Despite the fact that many countries have negated the death penalty, over 60% of the world s population live in nations where executions still take place, such as China, India, the United States and Indonesia. Since 2009, mostly every country has banned the placement of the death penalty for a person under t he age of 18. Many countries have abolished capital punishment either in law or in practice. The only countries who still perform these executions are Iran, Saudi Arabia, Sudan and Pakistan. In the United States, Michigan was the first state to ban the death penalty, on May 18, 1846. The death penalty was declared illegal between 1972 and 1976, but in 1976 the Gregg v. Georgia case once again allowed the death penalty under certain circumstances. In the United States, 19 states and the District ofShow MoreRelatedCapital Punishment : The Death Penalty1482 Words   |  6 PagesMrs. McElmoyl 12/12/14 Capital Punishment As stated by former governor of New York, Mario M. Cuomo, Always I have concluded the death penalty is wrong because it lowers us all; it is a surrender to the worst that is in us; it uses a power- the official power to kill by execution- that has never brought back a life, need inspired anything but hate. (Cuomo 1) This is one of the main arguments against capital punishment (also known as the death sentence.) Capital punishment is the ability for a governmentRead MoreCapital Punishment : The Death Penalty1410 Words   |  6 PagesCapital Punishment in America In 1976 the Supreme Court of the United States of America ruled the Death Penalty constitutionally permissible. The debate over capital punishment has always been a topic of great controversy. Before the Supreme Court ruling in 1976 America had been practicing capital punishment for centuries. At the current time some states enforce the death penalty, while some do not. There are differences of opinion’s relating to whether or not the death penalty is the proper wayRead MoreCapital Punishment And The Death Penalty1017 Words   |  5 PagesName: Lucas Falley Topic: Capital Punishment Background: Capital punishment, or the death penalty, has existed for thousands of years. For as long as there has been organized society, the death penalty has existed in numerous cultures and civilizations. Throughout the years the methods have changed, but the use of capital punishment is becoming a pressing matter. Amnesty International reports that there are 140 countries worldwide that have abolished the death penalty, while over 50 countries stillRead MoreThe Death Penalty Of Capital Punishment1480 Words   |  6 Pagesjustice system, such as the death penalty. Capital punishment has been used many times in history all around the world, and it was quite popular. Many people argue that capital punishment is useful in deterring crime and that it is only fair that criminals receive death as punishment for a heinous crime. On the contrary, others see the death penalty as a violation of the 8th amendment. It restricts excessive fines, and it also does not allow cruel and unusual punishment t o be inflicted upon criminalsRead MoreCapital Punishment And The Death Penalty991 Words   |  4 PagesCapital Punishment Imagine your having a normal morning, eating breakfast doing your normal routine. Suddenly your phone rings and when you answer you hear the worst news possible. One of your family members has just been murdered in cold blood. You cry, mourn, then become angry. You attend the court hearing and you sit less than 20 feet away from the murderer. Do you truly believe this person deserves to live? Or should they face a punishment that is equal to their crime? Some may say CapitalRead MoreThe Death Penalty And Capital Punishment1569 Words   |  7 Pagesthe death penalty also referred to as capital punishment. The death penalty is both useless and harmful to not only criminals but also their potential victims. This paper uses these horrific facts to try and convince the reader that the death penalty should be done away with before it is too late, although that time may have already come. With supporting evidence to support my cause, I hope that the following information sways at least one reader to see the harm of keeping the death penalty an activeRead MoreCapital Punishment And The Death Penalty1235 Words   |  5 PagesWhat is capital punishment? Why do people support it, but yet people cherish lives? Is it a moral thing to do? Should one be for or against the Death Penalty? Let’s take a look deep into the world of justices and why capital punishment still exists in today’s society. Capital punishment or the death penalty is a feder al punishment given to criminals who are convicted of murders. It is the highest law punishment available that can prevent future murders by developing fear within them. Capital punishmentRead MoreThe Death Penalty Is A Capital Punishment1271 Words   |  6 Pages What is the death penalty? The death penalty is a capital punishment that is punishable by death or execution. This is usually given to people that have committed serious offences or capital crimes. There are 31 states in the United States that are for the death penalty. Crimes that are punishable by the death penalty, vary from state to state. Examples of such crimes are; first degree murder or premeditated murder, murder with special circumstances, such as: intended, multiple, and murder whichRead MoreCapital Punishment And The Death Penalty1539 Words   |  7 PagesCapital punishment, otherwise known as the death penalty, has been the center of debate for a long time. Capital punishment may be defined as the â€Å" [e]xecution of an offender sentenced to death after conviction by a court of law of a criminal offense† (Capital Punishment). Up until 1846, when Michigan became the first to abolish the death sentence, all states allowed legal practice of capital punishment by the government (States). Currently, there 32 states still supporting the death penalty and 18Read MoreCapital Punishment : The Death Penalty965 Words   |  4 Pagesof Encyclopà ¦dia Britannica Online (2016), capital punishment, generally known as death penalty, is the ‘execution of an offender sentenced to death after conviction by a court of law of a criminal offense . In short, it is a legally sanctioned and administered punishment for capital criminals by forfeiture of life. To this date, bounded by four influential international protocols that proclaim the abolition and forbid the reintroduction of death penalty, more than half of the nations in the world

My Motivation to Start College - 796 Words

Years ago, I never would have thought that I would be attending college. So much happened so quickly after high school that I just gave up on thinking that college was for me. Today, I hold my dreams in my hands. After much research, I chose Southern New Hampshire University as the school that I wanted to attend to pursue my degree online, due to the school’s high ratings, and flexibility of the online classes. I am on my way to earning an Associate Degree in Business Administration, which will give me a variety of career choices in a growing industry. I have a lot of motivation for going back to school which is to help further myself in my career, set a valuable example for my kids, and boost my self-confidence by proving to myself that I can achieve my goal of going to college that I have wanted since I graduated high school. Furthering myself in my career is a huge motivation for starting college. I have come across quite a few good paying jobs out there, but they all seem to require a degree. All of my past jobs were around minimum wage, and I would like to finally be able to make well over minimum wage. I started going back to college in hopes that I will be able to advance in my career search. However, sometimes I wonder if college graduates are finding good jobs due to the economy. According to Current Issues in Economics and Finance, unemployment rates for recent college graduates have indeed been quite high since the onset of the Great Recession (Abel, Deitz, Show MoreRelatedChoosing A Successful College Student1334 Words   |  6 PagesGoals Paper Adjusting to life in college is much like adulthood for an 18 year old; a struggle. Sure, everyone knows what taxes are, but I still do not know how to properly file them. This is how most people feel when it comes to college, they know that they want to be successful, but they do not necessarily have the means to get there. Everyone wants A’s, everyone wants a successful career, and most importantly everyone wants to succeed. That age old question always seems to stop us, â€Å"how?† HowRead MoreMy Personal Motivation And Motivation893 Words   |  4 PagesMY ACADEMIC MOTIVATIONS Motivation to me is anything that pushes you to accomplish something that you want. No matter how many goals I set for myself without motivation the desire to accomplish my goals wouldn t be there so, they would continue to be just thoughts or dreams. My faith, self love, family, and personal achievements are just a few things that inspire me to stay motivated in life. My Initial Motivations Passing the GED Passing the GED was my first initial motivation for wantingRead MoreMotivation : Motivation And Motivation1216 Words   |  5 PagesOverall, motivation is, â€Å"the general desire or willingness of someone to do something† (Oxford Dictionaries). For me, motivation plays a significant role in accomplishing goals, working harder, and being successful. Internal and external forces also have a powerful impact on my motivation. I discovered that my motivation stems from both internal and external forces equally. However, sometimes motivation is lacking when doing something unpleasant or undesirable, such as writing an essay. ThankfullyRead MorePersonal Statement : My Motivation1188 Words   |  5 Pagesconstant motivation. As a kid I would spend a lot of my time reading and I would do so in what I considered my best friend, a huge pine tree in our front yard. As strange as it may sound I fell in love with not only that specific tree, but all trees. Since that time I’ve ne ver felt any less towards all nature and wildlife and I hope to one day educate on that subject. I’ll reach that goal because of one thing. Motivation. To give you an inside look at where my motivation comes from and my initialRead MoreMotivation For The College Student974 Words   |  4 Pagestwo, handsome princes. They were really her saviors and grounding force. The two princes became her motivation to start over, create a new life, and start rediscovering herself. For the college student, motivation is a personal aspiration with much hard work. The college writing student will focus on increasing writing abilities and becoming a better writer by class end. With a deep-rooted motivation, the learning to write process will continue to be built and perfected over the course of the student’sRead MoreGraduation Speech : My Educational Experience915 Words   |  4 Pages My educational experience is just now beginning as of now I am taking an English class also over summer I took an online academic skills class. Although online classes don’t do college justice you don’t really get the full college experience. As of now I am just focusing on my general education then eventually I hope to attend an RN program. So as of my educational experience this far would be high school and as Dweck author of Brainology would say I had a fixed mindset during high school even duringRead MoreMy Academic Success At Miami Dade College929 Words   |  4 PagesCollege is indirectly served to have fun, make new friends, and learn about ourselves. As an attendant at Miami-Dade College I would never forget the real reason for enrolling in this institution. Any other individual who is a current student should know that education is the knowledge of putting potential to maximum use. Throughout the semester I have been given various assignments and objectives to comprehend making it challenging. At Miami-Dade College, the professors offer a variety of ways thatRead MoreCause And Effect Of My Depression1337 Words   |  6 PagesIn college, I started off pretty much like everyone else. At first, I felt confident and ready. I felt Confident that I was going to succeed in all of my assignments, wake up with determination, and not make bad choices. I felt ready for the long hours of writing papers, finishing homework, and studying for exams. After the first semester, I realized that things are easier being said than done. Before long, assignments were piling up, due dates were near, and my stress levels were out the roof. TheRead MoreAchieving Academic Success For College Students912 Words   |  4 Pages While college is certainly a time to have fun, make new friends, and learn about ourselves, students like myself should never forget the real reason for attending a higher educational institution. Everyone, including myself knows that education is the knowledge of putting potential the maximum use. Throughout the semester I have been given various assignments and objectives to comprehend making and this makes it challenging. At Miami Dade College, the professors offer a variety of ways that canRead MoreReflection Paper On Getting On Course1196 Words   |  5 Pagesways in order to have a great College life, by following simple techniques such as how to accept personal responsibility to developing emotional intelligence. All of these components play a huge role in a student’s life in College. In this paper, I will dive deep in discussing the eight major components that each College student needs in order to succeed in College and live an easy College life. They are Accepting P ersonal Responsibility, Discovering Self-Motivation, Mastering Self-Management, Employing

A Startling Fact about Bad Mba Admission Essay Samples Pdf Uncovered

A Startling Fact about Bad Mba Admission Essay Samples Pdf Uncovered The Key to Successful Bad Mba Admission Essay Samples Pdf Don't forget to make abstract claims concrete, or so the reader knows precisely what you mean. Answering such a question would ask that you introspect. This is the precise same question as last calendar year, and more or less, the very same question as the last couple of years. If you don't, it is possible to actually hurt your odds of admission. Describe the toughest decision you've made and its private effect on you. For the men and women in the selection committee who read it, it's a manner of getting to understand the candidates and their potential. You're a true individual, and it's fine to show it! The Demise of Bad Mba Admission Essay Samples Pdf Buy essays, reapplicant help of all of the progress of high-quality sample titles. These articles are an excellent resource for you to use whenever you're crafting your private statement. A number of decades back, locating a service to become done with the MBA essays wasn't uncomplicated. You can rely on the very best essay help online. There exists a wide selection of agencies that are very similar to ours. Sample essay MBA sourced from the on-line experts and service e providers in the area may result into good aid for those students. Some schools ask you to also speak about why you're interested in their particular program, as part of the exact same prompt. Business schools also need to enroll students which will be a superior fit with their programme. What the In-Crowd Won't Tell You About Bad Mba Admission Essay Samples Pdf An MBA is a vital part of my career objectives, and as such plays a crucial part in achieving my life objectives. Its MBA program enjoys an excellent reputation on earth. Don't forget to begin your essay strongit should have the capacity to spark the interests of your readers. You've aced job interviews before, and the application essays aren't much different than a work interview. These authors understand how to tell a tale. To conclude, I believe essays offer a great chance for MBA applicants to share their uniqueness and differentiating characteristics. You will soon locate the official data about us. These descriptions generally have heavy imagery. The total format of your essay, for example, font size and margins, will solely rely on the instructions provided to you. Be sure to follow along with the suitable format, consisting of the general sections of an essay. All fantastic personal essays contain this crucial element. With this, you're going to be in a position to limit your ideas into key points that you desire to highlight in the body of your essay. It takes just about ten minutes to file your purchase and make payment. Simply complete a user-friendly form, make a safe payment and get your private helper assigned to work on your purchase. Admissions committees wish to be impressed but they would like to be impressed by you. Admissions officers want to learn what excites you. Let EssayEdge help you compose an application essay which gets noticed. This section will examine two essays from the examples which were collected above so we are able to pull them apart and look into the criteria that result in a terrific college application essay. There are many different college application essay ideas to help you prepare a great paper. Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. There are a lot of challenges you'll have to overcome if you wish to write MBA application essays that work. The fact of the matter is that there's no secret formula for successful MBA essays.

Analysis of Flipkart and Amazon †Free Samples to Students

Question: Discuss about the Analysis of Flipkart and Amazon. Answer: Introduction Amazon is one of the largest e-commerce companies which was founded in the year 1994 by Jeff Bezos at the back of his garage, Jeff had a clear vision in his head, to change the landscape of online shopping in the world. He identified certain lacunae with the present practices and was on a mission to change the ecosystem of how consumers shop online. Initially started as an online book seller, the companys product offering ranges to almost anything to everything .Its consumer durables, electronics, lifestyle products, home dcor, books DVD are the highest selling products (Kalia, 2015). The company is further moving in the direction of adding few million items in its existing shopping list. Amazon made a revenue of around 138 Billion USD and employs more than 500,000 employees. The companys base is in Seattle but it has registered offices in more than 12 countries and distributes products in more than 180 countries. Amazon is by far the largest e-commerce companies on the planet earth . It is estimated that almost 90 million people are active on Amazon and use its brilliant application to order products. The company has been seamlessly using the traditional and the contemporary medium of promotion to increase the brand advocacy and generate huge profits for the company (Roy Charaborti, 2017). The idea of the report here is to create a market plan for the launch of new product services at Amazon in the India market, the company wants to launch an online grocery store for its Indian audience. The idea here is to do a situational analysis, SWOT and industry analysis for the new product and the existing digital ecosystem. Further in the report, market and cost analysis will be done to have an understanding of the STP, at the end how the digital tools of marketing can be used for the penetration and promotion of its new product and services. The report will provide a comprehensive study of the digital marketing concepts in tandem to Amazon. Situational analysis refers to the collection of methods which managers use to analyse organizations internal and external environment in order to understand the capabilities, customers and business environment of the organization. SWOT is a part of situational analysis which focuses on the strength and weakness of the organization which is internal to it, and expose to opportunity and threats which are external in nature. E-commerce industry in India has boomed suddenly due to increased smartphone penetration in the worlds second largest country by population. India with a population of 1.32 Billion is one of the largest markets for the e-commerce companies. The demographic, purchasing power parity and economic liberty makes India a very promising destination. The e-commerce market is estimated at 12 billion in Gross merchandize value in the year 2016 and the market is supposed to grow at 25% CAGR. The e-commerce market in India will further show strength by penetrating in the tier 2 3 markets. People are becoming more and more aware to the benefits of e-commerce companies (Sahay, Mukherjee Dewani, 2015). Market Projections Initially the e-commerce companies were offering products related to lifestyle, fashion and entertainment, but with the increased penetration the companies started selling anything to everything. The online grocery market in India has few players like Big Basket, Grofers Flipkart, but the inability of any player to address the comprehensive needs of the Indian audience leaves a big market for Amazon to leverage the opportunity. Out of a population of 132 Billion, only 14% of the population shops online, this validates the decision of Amazon to foray into the grocery and fresh food vegetable market in India. According to early estimates the grocery market in India is poised to grow at the same pace as that of the consumer electronic and lifestyle product segments. The drivers of the online grocery market for India are: Same day delivery of vegetable products Fast delivery of the grocery items Tie up with the local stores for procurement Subsidized rates to cut the competition and strive in the Indian subcontinent. India is a diverse market, there are numerous local manufacturers, industries, e-commerce companies fighting to increase their market share and in the middle of everything is the Indian population. Understanding such a diverse and complex market is a tough job at hand. Amazon though has been successful in implementing its marketplace business model in India with great success. The company has chosen the same market to launch its Grocery and Fresh food delivery services to leverage its model of economies of scale and gain a market dominance and leadership position in the Indian Market. Segmentation Analysis and Strategy Amazon wants to launch its services initially to the Tier 1 customers and eventually after analysing the performance of the Tier 1 market, the company will move to Tier 2 and Tier 3 market audience. Market segmentation is an important element while selecting choosing the audience for the product and services. It is a process of segmenting the population in accordance to the demographics, geographic, physiographic and the behavioural characteristic of the audience. The strategy of Amazon is to target the working female population, independent living bachelors and working families. Based on the above criteria the Segmentation of Amazon grocery business segment is: Geographic Tier 1 cities of India Demographic Male and Female Age group 20-45 years Behavioural Working professionals, Newly wed couples and individual bachelors Lifestyle Millennial, Online shoppers, high affinity towards digital platforms, smartphone users. Positioning in the Marketplace Amazon has positioned itself in the Indian market as a provider of quality goods and services at the lowest price. The company is also known for its assured fast delivery to even the remote location according to the timeline it provides to its consumers. Hence, the positioning of the company is of a customer centric firm, whose policies and procedures revolve around its esteemed customer base (Prashar, Vijay, Singh Parsad, 2017). A mind map will further help in understanding the positioning of Amazon: Reliable service provider Vast collection of products Great refund policy Excellent customer support and services Timely delivery of Products Amazon prime Reliable service provider Low cost goods Procurement of goods and services Amazon cares for the country in which it operates; it always wants the local manufacturers to grow along with the company. Hence, the company is reliant on procuring from the local manufacturers and selling their goods on the platform. This marketplace model is a win win strategy for the company as well the local manufacturers, manufacturers get to sell their produce on the largest e-commerce website and Amazon makes it possible for the goods and products to even reach the remote location. Its logistic collaboration with few players in the Indian market further intensifies its procurement and order fulfilment metric (Sahu Pradhan, 2017). India is an extremely competitive market when it comes to e-commerce market. Everyday start-ups are coming up with service differentiation to attract the audience to their website, offering low prices, early discounts, bundle products and marketing promotions are some of the ways to lure the customers. Amazon on the other hand is brilliant with customer acquisition; the company uses traditional and contemporary tools of marketing in tandem to attract the customers. Some of its acquisition strategies include: Social media promotion SEO and SEM marketing(Khanna Sampat, 2015) Blogs Road shows TV Commercials Newspaper advertisements Twitter marketing Events Sponsorship All these customer acquisition strategies have been fairly successful in expansion of the customer base at Amazon. Market Tools and Applications Value Chain-It is one of the fundamental frameworks which are used to analyse the internal activites for the firm, the goal of the exercise is to understand which activities are most important to the business. In the case of Amazon, they focus on cost leadership to have a competitive edge over its competitors. Amazon relies heavily on its marketing mix to promote its product and services to its target audience. The marketing mix is a comprehensive strategy for Amazon to capture the sentiments of the Indian market Products Consumer electronics Consumer durables Lifestyle Products Fashion Home dcor Books DVD Kindle Technology products (Alexa) Price Low pricing strategy to penetrate the price sensitive Indian market Place Amazon.com the website to shop for the products Promotion Social media, digital media and offline marketing Physical evidence Branding on its packaging material, the logo, website People Excellent customer support to handle the grievance of its customers Process Customer centricity in the process designing Branding and Video Marketing Amazon is leaving no stone unturned to penetrate the Indian sub-continent and glue the Indian audience towards its new product and services. The company has collaborated exclusively with YouTube, to broadcast the video branding of its newly opened grocery market. You tube which has one of the highest eye balls from the audience across the globe, leveraging the channel for branding activities is of paramount importance. The company is also coming up with 5 -6 commercial targeting different customer segments across all the video and written content platforms to deliver the necessary impressions (Smith, Rupp Offodile, 2017) Close to 100 million people have downloaded the Amazon app for online shopping and are very happy with the experience the company provides them .The company is effectively using and leveraging the technology of big data analytics to understand the behaviour of online customers, his taste and preference, his shopping behaviour, likes and dislikes, and effectively using all this data to produce highly targeted content to them. The content is pushed to this audience either through app notifications or in form of e-mail campaigns. The purpose of this high intent promotion is to increase the traffic on its website (Kaur Wadera, 2017) Available tools of e-commerce E-commerce is spreading like a wildfire globally, busy lifestyles, more options to evaluate shopping online; ability to make comparison among products and high discounts being offered is getting the attraction of millions of customers. People who feel like shopping on the go or shop in their natural surroundings are the biggest beneficiaries of e-commerce marketing. Some of the e-commerce tools which are used by the companies for sustained profitability and increased traffic on the website are: Tools Purpose Social Media Facebook- The biggest source of revenue from Facebook is through advertisement. Companies use Facebook to remarket its product and to increase the brand awareness (Ryan, 2016). Instagram- Rapidly growing social media platform which is used for the purpose of communicating the discount, increasing brand awareness, remarket the product to the customers and create a brand recall value (Kingsnorth, 2016). Snapchat- The filters offered by Snapchat is making the platform really popular amongst the millennial, Amazon wants to leverage the growing popularity of the platform by showing content relevant to its target audience. SEO/ SEM Organic and inorganic promotion of the website and its products in the search query through effective placing of the key words in the content Blogs Blogs are being used to drive consumer awareness on the development company is doing in the Indian market. The blogs also act as backlinks which eventually increase the traffic on the website E-Mail Marketing High targeted content is pushed to the audience based on their consumer profiling(Strauss, 2016) Mobile marketing India has considerable number of smartphone users, and the people want to consume information on the go. Amazon by using the services of push notification keeps reminding people of the products in their basket, or the products which would internet them. The strategy is to indulge them in the product offering of Amazon Web Enabled Supply Chains The understanding of the concept is to derive the benefits from the online channels of marketing. The above mentioned topic can be segregated into three parts: As mentioned earlier, Search engine optimization is an organic marketing promotion through which keywords are added in the website and blogs in accordance with the relevancy of the search. The above said is done to appear on top in the search query through search engines. SEM on the contrary is an inorganic promotion tool, through which company creates ad for increased visibility in the search query. Both these tools are very useful to drive awareness of the brand and increase the traffic on Amazon website. Amazon is planning to buy few companies in India to give strength to its logistics arm; meanwhile the company has struck deals with the big logistics players in the Indian industry to help the company in fast delivery of its products. The company has created a platform for the use of both the logistic company and Amazon itself to track the shipment while it is out for delivery. The web interface seamlessly tracks order for both the stakeholders and ensures timely delivery of the products. Cloud Computing and CRM Amazon stands tall when it comes to maintain relationship with its clients. The company is customer centric not only in its business approach, but also in understanding the needs of the customers, they empathize with the customers and accordingly curate solutions to give them increased benefits. The company acknowledges every review which is posted on the website, reads and replies to every mail address to its customer service department and proactively tries to mend the service failure, wherever the company acknowledges it made a mistake. CRM is undoubtedly one of the strong areas contributing to Amazons success. Amazon web services or the cloud services, which was initially created to safely use and protect the consumer database and use it to better market the products to the customers, is one of the highest revenue generating arm of Amazon. AWS in the present day not only earns revenue for Amazon but also manages the consumer data to market products in accordance to their latent needs. Thus Amazon web services are one of the most intelligent used techniques by Amazon to improve the shopping experience of its audience. The wide scope of digital marketing has been already covered in the earlier section; however there are certain limitation to the usage and potential of digital marketing. Some of the limitation can be cited as: Due to limitless potential of the digital marketing platform it becomes difficult to track down real time consumer complaints and feedback. Customer complaints and feedback are always visible to the public; hence the company is always under public scrutiny. It is easy for a company to find itself a victim of negative influence, the openness of the digital marketing channels have given too much power in the hands of consumers which can be used to tarnish the image of the company. It is still an evolving field, every company is talking digital and social, but there are only a few companies which have mastered the art of digital marketing and using good strategies to make an impact on the consumers. Conclusion The Report can be concluded by saying that Amazon has a great opportunity in India; the company has all the tools and resources to capture the Indian grocery market and create an impact. Amazon has to leverage on its strength, which is being a customer centric company, and provide the price sensitive Indian market with best quality products in short span of time. Social and digital marketing platform will be of immense help to Amazon in continuing to increase its brand awareness and sustained profitability in the business. References Kalia, P. (2015). Top e-Retailers of India: Business Model and Components.International Journal of Electronic Marketing and Retailing,6(4), 277-298. Karthikeyan, P. (2016). 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